This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Vortex Local ("we," "our," or "us") is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy outlines the information we collect, how we use it, and the choices you have concerning the data.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
End users opt in via the website form and completing a form that collects their phone number. Users can optionally select a consent checkbox to agree to receive SMS messages.
Effective Date: The date this Privacy Policy is published on the Website.
1. Introduction
FuegoForce LLC (“FuegoForce,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and process.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, https://fuegoforce.com, contact us, purchase our services, or otherwise interact with us.
Our services may include website design and hosting, online business presence management, reputation management, review generation, customer relationship management (CRM), lead management, marketing automation, missed-call text-back services, AI-powered voice agents, messaging services, and related business solutions.
This Privacy Policy applies to information we collect directly through our website and business operations, as well as information we process when providing services to our business customers, subject to the applicable service agreement.
2. Scope of This Policy
This Privacy Policy applies to:
Visitors to our website.
Individuals who contact us or request information about our services.
Current and prospective customers.
Individuals who communicate with us through email, telephone, text message, forms, or other channels.
Personal information we process on behalf of business customers when providing contracted services, subject to the applicable agreement and instructions.
When we process personal information on behalf of a business customer, that customer may determine how and why the information is collected and used. In those circumstances, the business customer's own privacy policy may also apply.
3. Information We Collect
The information we collect depends on how you interact with us and which services you use.
3.1 Information You Provide Directly
We may collect information you voluntarily provide, including:
Name and business name.
Email address.
Telephone number.
Mailing or business address.
Information submitted through contact forms, booking forms, or service inquiries.
Account, onboarding, and service configuration information.
Billing and transaction-related information.
Communications, questions, feedback, and support requests.
Information you provide when participating in surveys, consultations, or other business interactions.
Please do not submit sensitive personal information through our website or services unless it is specifically requested and appropriate for the service.
3.2 Payment and Billing Information
If you purchase our services, we or our payment service providers may process information necessary to complete transactions, manage subscriptions, issue invoices, process refunds, prevent fraud, and maintain accounting records.
Payment-related information may include your billing name, billing address, transaction amount, payment status, and limited payment method details.
Payment card information may be collected and processed directly by a payment processor. We do not intend to store full payment card numbers or security codes on our own systems.
3.3 Technical, Analytics, and Advertising Information
When you visit our website or interact with our online content, we and our service providers may automatically collect technical and usage information, including:
IP address.
Browser type and version.
Device type, operating system, and technical identifiers.
Pages viewed and the dates and times of visits.
Referring websites and links clicked.
Interactions with website content, forms, or advertisements.
Approximate location inferred from technical information.
Information used to measure advertising performance and marketing conversions.
We may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies to understand website usage, improve performance, measure marketing effectiveness, and support advertising activities.
The specific technologies used may change over time as we develop our website and services.
3.4 Information from Other Sources
We may receive information from third parties where permitted by law, including:
Business directories and publicly available business information.
Marketing, advertising, and analytics providers.
Service providers that support our website and business operations.
Business customers who authorize us to process information on their behalf.
Individuals who contact us or refer us to another person or business.
We use such information for legitimate business purposes, including responding to inquiries, evaluating potential business relationships, providing services, and maintaining our operations.
4. How We Use Information
We may use personal information for the following purposes:
To respond to inquiries and communicate with you.
To provide, operate, maintain, and improve our services.
To create and manage customer accounts and service configurations.
To design, host, maintain, and support websites.
To manage business profiles and online reputation services.
To manage leads, customer records, appointments, and communications on behalf of business customers.
To configure and operate marketing automation, messaging, and AI-powered voice services.
To process payments, manage subscriptions, and maintain billing records.
To monitor website performance and understand user behavior.
To measure advertising performance and improve marketing campaigns.
To troubleshoot technical problems and protect the security of our systems.
To prevent fraud, misuse, unauthorized access, and other potentially unlawful activity.
To comply with legal obligations and enforce our agreements.
To establish, exercise, or defend legal claims.
To perform other purposes disclosed to you at the time information is collected or otherwise permitted by law.
We do not use personal information for purposes materially incompatible with the purposes described in this Privacy Policy without providing additional notice or obtaining consent where required.
5. Cookies, Analytics, and Advertising Technologies
Our website may use cookies and similar technologies to support website functionality, understand visitor activity, measure advertising effectiveness, and improve our marketing.
These technologies may include:
Essential technologies necessary for website functionality or security.
Analytics technologies that help us understand how visitors use our website.
Advertising and conversion-measurement technologies that help us evaluate the effectiveness of marketing campaigns.
Similar technologies used to recognize browser or device interactions over time or across services, where permitted by law.
Depending on the technologies enabled, we or third-party providers may collect information such as IP addresses, browser or device identifiers, pages visited, referring URLs, and interactions with advertisements or website content.
You may be able to manage cookies through your browser settings and, where provided, through our website's cookie preference controls. Disabling certain cookies may affect website functionality.
Where applicable law requires consent for non-essential cookies, advertising technologies, or similar tracking, we will provide appropriate notice and obtain consent before using them.
Some browsers offer privacy signals or preference settings. We will honor such signals where required by applicable law and where technically applicable.
6. How We Share Information
We may disclose personal information in the circumstances described below.
6.1 Service Providers and Technology Providers
We may share information with trusted third-party service providers that help us operate our business and deliver our services. These providers may support functions such as:
Customer relationship management (CRM), lead management, and contact database management.
Website hosting, website development, and cloud storage.
Appointment scheduling, forms, and workflow automation.
Email, SMS/text messaging, and telephone communications.
AI-powered voice agents, transcription, and related automation services.
Payment processing, billing, and accounting.
Website analytics, advertising measurement, and marketing optimization.
Technical support, cybersecurity, and other business operations.
These providers may process information on our behalf or in accordance with their own privacy policies, depending on their role and the services they provide.
We take reasonable steps to use service providers appropriate to the services being delivered and to limit access to information as reasonably necessary for the relevant purposes.
We do not identify every software provider in this Privacy Policy. The providers we use may change over time as our services and business operations evolve.
6.2 Business Customers
When we provide services to a business customer, we may process information on that customer's behalf and disclose information to that customer as necessary to deliver the contracted services.
For example, information collected through a customer's website, lead form, appointment system, or communication workflow may be made available to that customer as part of the service.
6.3 Legal Requirements and Protection
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with applicable laws, regulations, court orders, or valid legal processes.
Respond to lawful requests from public authorities.
Protect the rights, property, safety, or security of FuegoForce, our customers, or others.
Investigate suspected fraud, abuse, security incidents, or unlawful activity.
Enforce our agreements or defend legal claims.
6.4 Business Transactions
If FuegoForce is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable legal requirements.
6.5 With Your Consent
We may disclose personal information for additional purposes when you direct us to do so or otherwise provide consent where required.
6.6 No Sale of Personal Information for Third-Party Marketing
We do not sell personal information in exchange for money.
We also do not sell or share SMS opt-in data or consent records with third parties or affiliates for their own independent marketing or promotional purposes. We may disclose such information to service providers that help us deliver messaging services, as necessary to provide the requested service, or as otherwise permitted by law.
Certain advertising or analytics activities may be treated as “sharing,” “targeted advertising,” or similar regulated activity under applicable privacy laws even when no money changes hands. Where applicable law requires an opt-out or other choice for such activities, we will provide the required mechanism.
7. AI Voice Agents, Call Recordings, and Transcriptions
Depending on the services configured for FuegoForce or for a business customer, telephone calls and other communications may be handled using automated systems, AI-powered voice agents, call-routing tools, or related technologies.
Where these features are enabled, information processed may include:
Telephone numbers and call metadata.
Audio recordings.
Transcripts of conversations.
AI-generated summaries or interaction notes.
Appointment details and customer inquiries.
Information voluntarily provided during a conversation.
Whether calls are recorded, transcribed, or processed using particular AI features depends on the configuration of the relevant service.
Where FuegoForce provides these services to a business customer, the customer is generally responsible for determining and providing any notices and obtaining any consents required by law for its calls and customer communications. FuegoForce will also comply with any legal obligations that apply directly to its own activities.
AI-generated responses, summaries, and transcriptions may be incomplete or inaccurate. They should be reviewed when accuracy is important, particularly for consequential business decisions.
Information processed through AI or communication services may be handled by third-party providers to deliver the requested functionality, maintain security, troubleshoot issues, or perform other activities permitted by applicable agreements and law.
8. Information Processed on Behalf of Business Customers
When providing services to business customers, FuegoForce may collect, access, store, organize, or otherwise process information on the customer's behalf.
This information may include prospective customer and lead information, names, telephone numbers, email addresses, appointment details, communication histories, customer inquiries, and other information submitted through websites, forms, CRM systems, messaging tools, or automated workflows.
We may use third-party software and service providers to deliver these services, including CRM platforms, communication systems, hosting providers, scheduling tools, automation software, and AI-powered services.
When processing information on behalf of a business customer, we generally handle that information to provide, maintain, secure, troubleshoot, and support the contracted services, and for other purposes authorized by the customer or permitted by law.
The business customer is generally responsible for determining the lawful basis for collecting and using its customers' information, providing required privacy notices, and obtaining any legally required consents. FuegoForce will handle information in accordance with applicable agreements, customer instructions where applicable, and legal requirements.
Information processed on behalf of a business customer remains subject to the applicable service agreement and relevant platform capabilities concerning access, export, retention, and deletion.
If you are an individual whose information was collected by one of our business customers, please contact that business directly to exercise privacy rights concerning information it controls. We will assist with requests where required by our agreement or applicable law.
9. SMS and Mobile Communications
FuegoForce and the businesses that use our services may communicate with individuals by SMS/text message or other messaging channels.
Depending on the service and your relationship with the sender, messages may include responses to inquiries, appointment confirmations or reminders, service updates, customer support communications, or marketing messages where permitted by law.
Message and data rates may apply. Message frequency varies depending on the service and your interactions.
9.1 Consent
Where required by law, the sender must obtain the appropriate consent before sending certain text messages or making certain automated or marketing calls.
If you provide your telephone number to a business that uses FuegoForce services, that business is generally responsible for ensuring that it has the appropriate permission to contact you. The specific consent requirements depend on the type of message, technology used, jurisdiction, and applicable law.
Providing consent to receive messages is not a condition of purchasing goods or services where prohibited by law.
9.2 Opting Out
You may opt out of SMS messages by replying STOP, where that functionality is supported. You may receive a confirmation message acknowledging your request. Other opt-out methods may be available depending on the sender and service.
For assistance, reply HELP where supported or contact the business that sent the message.
Opting out of marketing messages does not necessarily prevent non-marketing messages that are legally permitted or necessary to complete a transaction, provide a requested service, or comply with legal obligations.
9.3 Messaging Information
We and our service providers may process telephone numbers, message content, delivery information, consent records, opt-out requests, timestamps, and related technical information to deliver messages, maintain records, comply with legal requirements, prevent abuse, and support the relevant service.
We do not sell or share SMS opt-in data or consent records with third parties or affiliates for their own independent marketing or promotional purposes. Service providers may process this information as necessary to provide messaging functionality and related support.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and financial records, resolving disputes, enforcing agreements, protecting security, and meeting legal obligations.
Retention periods vary depending on the nature of the information, the purpose for which it was collected, contractual requirements, applicable law, and the capabilities of the systems used.
For information processed on behalf of a business customer, retention, export, and deletion may also depend on the applicable service agreement, the customer's instructions, and the capabilities of relevant third-party systems.
When information is no longer reasonably necessary, we will take reasonable steps to delete, destroy, or de-identify it, subject to legal requirements, legitimate business needs, backup systems, and technical limitations.
11. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
However, no website, electronic transmission, storage system, or security measure can be guaranteed to be completely secure. We cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any account credentials you control and for notifying us promptly if you suspect unauthorized access involving our services.
If a data incident occurs, we will take appropriate steps consistent with applicable law and our contractual obligations.
12. International Data Transfers
FuegoForce may use service providers or infrastructure located in countries other than the country in which you reside. As a result, personal information may be transferred to, stored in, or accessed from other jurisdictions.
Those jurisdictions may have data protection laws that differ from the laws where you live.
Where required by applicable law, we will use appropriate safeguards for international transfers, which may include contractual protections, adequacy decisions, or other legally recognized transfer mechanisms.
13. Your Privacy Rights and Choices
Depending on where you live and the laws that apply, you may have rights concerning your personal information. These rights may include:
Requesting access to personal information we hold about you.
Requesting correction of inaccurate personal information.
Requesting deletion of personal information, subject to applicable exceptions.
Requesting information about how personal information is collected, used, and disclosed.
Obtaining a copy of certain personal information in a portable format.
Objecting to or restricting certain processing activities.
Withdrawing consent where processing is based on consent.
Opting out of certain targeted advertising, sale, or sharing activities where applicable.
Appealing a decision we make about a privacy request, where required by law.
Lodging a complaint with a competent data protection authority.
These rights are not absolute and may be limited by applicable law.
To submit a privacy request, contact us at [email protected]. We may need to verify your identity and the validity of your request before responding.
If your request relates to information that FuegoForce processes on behalf of a business customer, we may refer you to that customer or assist the customer in responding, depending on our role and legal obligations.
You may also opt out of marketing emails by using the unsubscribe link provided in the message. For SMS messages, follow the opt-out instructions in Section 9.
We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.
14. California Residents
If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information, depending on whether and how those laws apply to FuegoForce and the relevant processing activity.
Where applicable, these rights may include the right to:
Know the categories and specific pieces of personal information collected about you.
Know the categories of sources from which information is collected.
Know the purposes for collecting, using, disclosing, selling, or sharing personal information.
Request deletion of personal information, subject to legal exceptions.
Request correction of inaccurate personal information.
Obtain information about categories of personal information disclosed to third parties.
Opt out of the sale or sharing of personal information, including certain sharing for cross-context behavioral advertising.
Limit certain uses and disclosures of sensitive personal information where the law provides that right.
Be free from unlawful discrimination for exercising privacy rights.
California law contains specific definitions, thresholds, exceptions, and requirements. Not every provision necessarily applies to every business or every category of information.
Where applicable, we will provide required notices and mechanisms for exercising these rights. If we engage in a sale or sharing of personal information as those terms are defined by California law, we will provide the applicable disclosures and opt-out mechanisms.
We do not sell personal information for money, and we do not sell or share SMS opt-in data or consent records for third parties' or affiliates' own independent marketing purposes.
To submit a California privacy request, email [email protected] with the subject line “California Privacy Request.” We may take reasonable steps to verify your identity before processing the request.
15. Children's Privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information directly from children under the age of 18 through our website.
If we become aware that we have collected personal information directly from a child under 18 without legally required authorization, we will take appropriate steps to delete the information or obtain the required authorization, as applicable.
If you believe a child has provided personal information to us, contact [email protected].
Business customers are responsible for ensuring that information submitted to our services is collected and processed lawfully, including information relating to minors where applicable.
16. Third-Party Websites and Services
Our website or services may contain links to third-party websites, platforms, or services that we do not operate or control.
This Privacy Policy does not govern the privacy practices of those third parties. Their collection and use of information are governed by their own privacy policies, terms, and practices.
We encourage you to review the applicable privacy notices before providing personal information to third-party services.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal obligations, or data practices.
When we make changes, we will update the Effective Date at the top of this page. Where required by law, we will provide additional notice or obtain consent before applying material changes.
Your continued use of our website or services after an updated policy becomes effective indicates your acknowledgment of the updated policy, to the extent permitted by law. Continued use does not replace any consent that applicable law requires us to obtain.
18. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, contact us using the information below.
FuegoForce LLC
Website: https://fuegoforce.com
Email: [email protected]
Mailing Address: 30 N Gould St. Ste R, Sheridan, WY 82801
Local reputation management and Google Business Profile optimization for service businesses that want more calls, not more complexity.
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